Discover the natural PEELU Breakthrough... * All Natural * Non-Abrasive * Cleans and Brightens Teeth * No Artificial Preservatives * No Saccharin, Sugar Free * No Animal Testing The Natural cleansing toothpaste for a beautiful, healthy smile. * Brightens and Protects Naturally for Cleaner, Healthier Teeth Peelu: A Revolutionary Dental Care Breakthrough! Peelu is non-abrasive and uses vegetable fibers to brighten and clean teeth and gums. PEELU"s Fiber-Clean formula is so gentle and effective it has been awarded a United States patent. Most other toothpastes contain gritty abrasives: sand, bone and chalk that can damage teeth by thinning the enamel layer. This causes teeth to yellow, increases sensitivity to heat and cold, and irritates gums. For centuries, Indians, Africans, and Asians have enjoyed clean sparkling teeth due to the health enhanced benefits of peelu (also known as siwak or miswak) vegetable fiber. Now for the first time the PEELU USA has incorporated this nonabrasive fiber into a remarkably effective toothpaste. PEELU"s patented Fiber-Clean formula helps prevent the formulation of unsightly tartar and stains. It brightens and cleans teeth without harming enamel or gums. PEELU is so mild and non-abrasive it reduces many problems associated with regular brushing, such as mouth and gum irritation and worn tooth enamel.