* New Probiotic Cereal * Digestive Balance with Probiotics May Help: Balance Active probiotic cultures & ginger Purify 46% of your daily value for fiber & natural broccoli extract Strengthen Excellent source of calcium & vitamin D At Kashi, we believe that good digestive health puts you on the path to your best life. And we know there is more to it than eating adequate fiber. That"s why we created Kashi Vive with lots of fiber and specially chosen ingredients: to help you care for your digestive system and enhance your joie de vivre ! Balance Probiotics are the friendly bacteria typically found in yogurt and some cheeses. The name probiotics literally means "for life" —not surprising given their role in promoting digestive balance and immunity. Each serving of Kashi Vive cereal includes the helpful bacteria Lactobacillus casei, just like in your favorite yogurt ! In each tasty bowl, you will also find a hint of ginger, popular for its ability to ease and balance digestion. Strengthen Recent research has shown a strong link between calcium & vitamin D intake and strengthening intestinal health. Each serving of Kashi Vive cereal is an excellent source of both of these nutrients, providing 20% of your daily value. Purify Your digestive system is supported by your liver, which helps keep your blood clean and free from unwanted substances. you probably remember your parents telling you to "eat your broccoli!" and here"s why: Broccoli contains potent phytonutrients that have been shown to stimulate the liver"s cleansing activity. So we"ve added concentrated broccoli extract—the same amount as eating about a half a cup of steamed broccoli. Of course, you know eating plenty of fiber is the foundation for proper digestion, so we were sure to include 46% of your daily value for fiber in every delicious bowl. We believe that how you feel throughout the day is greatly affected by what you eat. When yo indulge your body with Kashi Vive, be confident that you"re getting more out of your food. Be well & live vibrantly ! We created Kashi Vive cereal to help promote digestive wellness in ways that no other cereal does. We wanted to make caring for your digestive system part of your life and increase your joie de vivre ! And we know that tasty food makes it that much more enjoyable. That"s why we made Kashi Vive cereal an all-natural fusion of delightful tastes and textures: Crunchy graham twigs, touched with a hint of sweetness, lightly toasted flakes complete with our original Seven Whole Grains & Sesame and vanilla dipped rice crisps, making the perfect combination of crisp and crunch. As always, we kept this very special blend free from unnecessary preservatives and artificial anything. Be Well with Digestive Wellness At Kashi, we"re concerned that digestive ailments affect 70 million Americans.* A nutritious diet full of fiber and other important nutrients can help enhance your digestive health. So we added powerful ingredients to Kashi Vive cereal, chosen to help Balance, Purify and Strengthen your digestive system. Live Your Best Life ! Regular screening for colon health is recommended for those aged 50 and above.† Physical activity and maintaining a healthy weight may also help manage your risk. Visit your physician to create a digestive wellness plan that works for you. *Source: U.S. National Institute of Health †Source: U.S. Centers for Disease Control & Prevention