Made with extracts of 7 different herbs. Helps maintain healthy gums when used as part of a program of good oral health. Gets teeth bright and clean without sodium laurel or laureth sulfate, artificial colors, dyes, fluorides or preservatives. Stimulates gums, provides an astringent effect and has a pleasantly refreshing taste.Echinacea toothpaste is a herbal toothpaste containing the fresh herbal extracts of Echinacea as well as other high grade essential oils. It contains no detergents, artificial colouring or fluoride, and is not experimentally tested on any animals whatsoever. Echinacea toothpaste has a pH of 8.3 - 8.9, and is suitable for children and adults alike.