* Natural Pioneer Since 1959 * Pure Natural Moisturizing Creme * New Look * Same Great Formula This botanically-rich daily skin creme naturally delivers deep, long-lasting moisturization and effectively helps revitalize dull, dehydrated skin. Soothing Vitamin E plus all-natural Wheat Germ and Avocado Oils rehydrate and renew skin"s softness. With use, skin is nurtured back to its supple, healthy-looking best.