* New Improved! * Promotes Healthy Teeth and Gums * Freshens Breath * Sulfate Free * 7 AntioxiDental Blend * Paraben Free * Sulfate Free * No Sodium Lauryl/Laureth Sulfate * No Artificial Colors * No Artificial Flavors or Sweeteners * Cruelty Free- No Animals By-Products or Testing * Vegan * Support Clean Water for All Brushing with our great tasting fluoride-free Creme de Anise Toothpaste helps reduce dental plaque build-up and brightens teeth while freshening breath and promoting oral health. Our unique formula contains an exclusive blend of 7 oral health botanicals to leave your mouth feeling clean and refreshed. Exclusive AntioxiDental Blend includes Cranberry, Pomegranate, White Tea, Grapeseed, Aloe, Ginger and Bisabolol. * Calcium, a strengthening component of teeth, protects tooth enamel against demineralization. * Baking Soda acts as a gentle abrasive to clean and refresh. * Aloe, Ginger and Bisabolol help soothe irritation. * Cranberry, Pomegranate, White Tea and Grapeseed are high in antioxidants known to support oral health.