Discover the Natural Peelu Breakthrough.... * All-Natural * Non-Abrasive * Cleans and Brightens Teeth * No Artificial Preservatives * No Saccharin, Sugar-Free * No Animal Testing The natural cleansing toothpaste for a beautiful, healthy smile. Non-Abrasive brightens and protects naturally for cleaner, healthier teeth. Peelu: A Revolutionary Dental Care Breakthrough! Peelu is non-abrasive and uses only vegetable fibers to brighten and clean teeth and gums. Peelu"s Fiber-Clean formula is so gentle and effective it has been awarded a United States Patent. Most other toothpastes contain gritty abrasives: sand, bone and chalk that can damage teeth by thinning the enamel layer. This causes teeth to yellow, increases sensitivity to heat and cold and irritates gums. For centuries, Indians, Africans and Asians have enjoyed clean, sparkling teeth due to the health enhanced benefits of Peelu (also known as siwak or miswak) vegetable fiber. Now for the first time, Peelu USA has incorporated this non-abrasive fiber into a remarkably effective toothpaste. Peelu"s patented Fiber-Clean™ formula helps prevent the formation of plaque which can lead to unsightly tartar and stains. It brightens and cleans teeth without harming enamel or gums. Peelu is so mild and non-abrasive that it reduces many problems associated with regular brushing, such as mouth and gum irritation and worn tooth enamel.