* Allergen, Gluten & Dairy Free† * The Original Gummy Vitamin * Since 1997 * Promotes Healthy Immunity * All Natural Fruit Flavors & Colors * Dietary Supplement * Americas #1 Gummy Vitamin for Kids††† * Purity • Safety • Quality • Potency The Yummi Bears Story Moms and Dads know how important it is for their kids to get the vitamins and minerals they require to keep their growing bodies healthy. Good News! Your friends at Hero craft Yummi Bears with the highest quality and most essential vitamins and minerals to keep their growing bodies healthy and strong. Kids love the bear-shaped tasty fun and parents smile with peace of mind that their child is getting the wholesome nutrition they deserve. Echinacea + Vitamin C & Zinc Echinacea- Defense against cold & flu Zinc - antioxidant power Vitamin C- immune support Purity - tested for purity & potency Gluten free - allergen, gluten & dairy free †Free of: Gluten, yeast, wheat, dairy, eggs, soy, salt, tree nuts, peanuts, shellfish, fish, artificial flavors, artificial colors and artificial preservatives. ††† Based on SPINS sales data 52 weeks ending 12/2013