* Vegan * No Animal Tested * Since 1970 * More Conditioning * More Lasting Color * With Aloe Vera * No Ammonia * No Paraben * 100% Grey Cover * For One or Two Applications * Quality and Tradition With a New Look * More Intense Shining Colors Aloe Vera Barbadensis Specially rich in enzymes, proteins, polysaccharides, vitamins A-C-E and mineral salts. Soothes scalp during application. Strengthens and protects the hair during application. Contributes effectively to extra conditioning action and longer lasting color.