Since 1970 More Conditioning More Lasting Color With Aloe Vera No Ammonia No Paraben 100% Grey Cover For One or Two Applications Quality and Tradition With A New Look More Intense Shining ColorsAloe Vera BarbadensisSpecially rich in enzymes, proteins, polysaccharides, vitamins A-C-E and mineral salts. Soothes scalp during application. Strengthens and protects the hair during application. Contributes effectively to extra conditioning action and longer lasting color.