Contains xylitol to help prevent plaque and propolis & myrrh for a healthy-feeling mouth. Fluoride-free Some people do not want fluoride in their toothpaste. We produce this toothpaste because we respect our customers" diverse needs and interests. What is xylitol? Xylitol, a natural ingredient derived from birch trees, helps to prevent plaque buildup. What is propolis and myrrh? We use two special herbal resins, propolis and myrrh, to promote a clean, healthy-feeling mouth. Propolis is a mixture of tree resin gathered by bees and myrrh resin comes from the myrrh bush. Uses: Helps prevent plaque buildup. Dear friends, When we founded Tom"s of Maine in 1970, we based it on the idea that nature has answers to our everyday needs. Over the years, our team of herbal experts, dental health professionals and scientists has proven our original belief: ingredients from nature really work. What makes our products so effective? We use natural ingredients in innovative ways without adding anything artificial. From toothpaste and mouthwash to soaps and deodorants, we think you"ll enjoy the effectiveness and natural flavors and scents of our products. Please let us know what you think! - Kate and Tom