Contains jojoba and olive oil to moisturize and vitamin E to help protect your skin. What makes this soap natural? Many soaps contain synthetic detergents, animal ingredients (tallow) or artificial fragrances and preservatives. Our vegetable-based soaps are made gentle and effective without these ingredients. Natural color and preservation The deep, rich color of our soaps comes from natural emollients and extracts, not artificial dye. We use a unique blend of rosemary and vitamin C to preserve our soaps, not synthetic preservatives such as EDTA. Natural fragrance At Tom"s of Maine, we don"t use synthetic fragrances. Every scent in our soaps comes from natural ingredients: the essential oils of herbs and the bright, colorful aromas of flowers and roots. Gentle moisturizing in a pure vegetable soap We"ve created a premium bar soap that cleans gently, imparting the luxurious emolliency of jojoba and olive oil and the skin conditioning of vitamin E. It"s a pleasure to use on your face or in the bath. Dear Friends, Tom"s Moisturizing Body Bar contains vitamin E, a natural antioxidant, for skin conditioning and protection. Our soap is milled four times for premium quality and contains jojoba and olive oils for keeping your skin smooth and supple. Palm and coconut soaps provide rich lather and gentle cleansing and rinse off easily. For more than 35 years, Tom"s of Maine has been creating natural care products for you and your family. We use only the finest natural ingredients, never test our products on animals and never use animal ingredients. Thanks for using our products and please let us know what you think ! Tom & Kate Chappell Cofounders, Tom"s of Maine