* Since 1970 * Fluoride-Free * Natural * Baking Soda * Antiplaque * Fresh Breath Propolis and myrrh leave your mouth naturally fresh! Propolis and myrrh are herbal resins we"ve found promote a naturally clean, healthy-mouth feeling. Propolis and Myrrh toothpaste fights plaque with regular brushing, and we"ve added xylitol for great taste! Fluoride-free formula: Some people do not want fluoride in their toothpaste. We produce this toothpaste without fluoride because we respect our customers" diverse needs and interests. Uses: Helps prevent plaque buildup with regular brushing. We share every ingredient, its purpose, and its source at www.tomsofmaine.com Sustainable practices are a priority in every aspect of our business.