* Brain Food * Fast, Smooth, Clear-Headed Energy * A Dietary Supplement * Drink Mix WOW is an energy-boosting Designer Food dietary supplement designed by Life Extension scientists Durk Pearson & Sandy Shaw for their own use. Start your day with tasty, natural cherry-berry-flavored WOW for fast and long-lasting energy. WOW fires up your brain naturally and jump-starts your day. It contains important ingredients for making, activating and using noradrenaline, an important neurotransmitter†: * L-phenylalanine (an essential amino acid) and its cofactors and other nutrients your brain needs to produce noradrenaline, and * Caffeine, which helps to release noradrenaline and increase sensitivity to its effects. * WOW also works to help provide appetite satisfaction. It contains only 44 calories per serving, less than 1/2 glass of skim milk. †Normal and natural, noradrenaline is needed by some of your nerve cells to transmit information to one another.