The Anthropology of Media: A Reader offers a critical overview of how mass media represents and constructs both Western and non-Western cultures. Moving beyond earlier anthropological preoccupation with ethnographic film and drawing on the recent explosion of creative studies of culture and media, this volume heralds the emergence of a new field – the anthropology of media – and brings its key literature together for the first time. * Brings together key writings in the emergent field of the anthropology of media for the first time. * Offers critical overview of how mass media represents and constructs both Western and non-Western cultures. * Integrates key themes in the anthropology of media by means of editorial commentary. * Explores the theoretical issues that have arisen from ethnographic studies of media.