This work deals with dedicated mailing and e-mail campaign to targeted retail business media. When we walk along the streets of big cities, we receive subliminal messages from shop windows, sensations such as desire, dreams, attitude to life...and much more. A shop window is often the first contact of what the world has to offer us but it has only fractions of a second to convey its message. This arrestingly illustrated volume shows all the factors that a visual merchandiser or shop window designer must present: the election of colour, the power of lighting, spatial consideration, typology of window models, the importance of small detail and the seasonal and other character of the shop window display.