If you"re considering an SAP CRM implementation, this insightful book will give you and your project team the no-nonsense, practical details on what to do, when to do it, and, more important, what not to do. Written from a project management approach, the book uses numerous practical examples and scenarios to take you through the key aspects of initiating your plan, including technical design choices, monitoring the project"s progress, controlling the scope, and how to take your initial project to the next level. The comprehensive guide bridges the gap between the technical details and project management information by addressing the various architecture options, including CRM Online vs. CRM Mobile, picking the user interface type (Web or SAP GUI), and choosing a hosting model, etc. You"ll learn about the advantages, disadvantages, and the eventual compromises that have to be made when making your choices. This is the one book you"ll need to help you avoid costly mistakes and achieve an effective SAP CRM implementation. Highlights: Core Functionalities: Sales, Marketing, and Service Controlling Project Growth CRM Interaction Center WebClient, Sales Force Automation, and Management case studies Scoping for Success Total Cost of Ownership Upgrade Considerations Project Team Job Descriptions