Alfa Romeo: the Italian classic! The story of one of the most famous Italian car manufacturers in the world officially began in Milan on 24th June 1910. Its complete history is captured in almost 200 pages, enriched with 200 colourful images and fascinating facts. Alfa Romeo is one of the great marques of motoring history with a reputation for sporting cars and a racing pedigree to back it up. The classic Giulietta range of the 1950s led to some of the most iconic and stylish post-war car designs ever seen.