In today"s high-tech world there are all sorts of new rules being formulated when it comes to be protecting one"s "rights" in the market. Software concerns, fair useage of documents, copyright piracy - these are real concerns that cost companies millions of lost revenues each year. PROTECTING YOUR NO. 1 ASSET shows you how knowing how to protect your rights (and how not to infringe the rights of others) can be the difference between a big payday and financial ruin.