Harry Beckwith, bestselling author of Selling the Invisible and the Audie award-winning The Invisible Touch, reveals how businesses need to think, plan, communicate and best serve clients in this "tool kit" for putting together an effective marketing plan. In WHAT CLIENTS LOVE, Harry Beckwith once again discusses effective business tactics with the practical, down-to-earth style that has made him a bestselling author and trusted marketing expert. Beckwith explains the sheer simplicity of a marketing plan-how to find your company"s position, how to define a brand, and how to manage that brand so it has its full and overwhelming impact.