"Concept/Commerce" -- "Commerce/Concept" mirrors the dialectics in the work of San Francisco-based Swiss designer Yves Béhar. The recto-verso layout (projects and research, and commercial products, in two sections inverted front and back) not only underscores the inextricability of creative process and market reality, but also makes this publication itself a genuine book design object. BMW-Mini, Microsoft, Toshiba, Hewlett Packard, Hussein Chalayan, haasprojekt, PUIG, Birkenstock and Nike -- a wide range of very diverse products and articles carry the "fuseproject" signature. This monograph is a richly illustrated and comprehensive portrait of an up-and-coming designer.