The focus of industrial design has shifted away from the simple desire to create a quality mass product and has moved toward emotional design, which seeks to trigger positive emotions and an immediate desire to buy. Is it possible that we stand on the threshold of a new era of B.A.N.G. design, which directly intervenes at the level of bits, atoms, neurons, and genes? These new perspectives and visions for design are the focus of Entry Paradise. The authors of this volume, including Francesca Ferguson, Werner Lippert, Ellen Lupton, and Peter Wippermann present a new guiding model for creative activities from design and architecture to town planning. Together with other prominent philosophers, sociologists, and media theorists, they discuss the design activities of the future and their potential impact on our own conceptions of city, house, landscape, and consumerism.