Ron Marks puts his decades of experience in the field of sales leadership to work to spell out an effective, profitable management method for the most important and unique employees in any business: salespeople. With an intelligent and easy to understand argument for the kind of leadership that motivates salespeople and instantly useful practical tips to improve productivity, reduce turnover, increase employee satisfaction, and ensure that you hire smart instead of hiring often, this book proves that there is a much quicker route to effective management than years of trial and error.