Understanding Urban Tourism applies methods and concepts that are currently transforming our understanding of society in other areas of social sciences and applying them to urban tourism. With an emphasis on image, culture and experience, the author draws upon the "cultural turn" to explain the human aspects of the urban tourism phenomenon. He emphasizes the significance of urban tourism within debates upon the contemporary city, postmodernity and the pursuit of social science. Clearly written, with case studies and further reading, Martin Selby"s textbook reveals the rich potential of contemporary social science for urban tourism. It will be welcomed by students and lecturers in related disciplines.