Inside the Minds: The Performing Arts Business is an indispensable guide for anyone wanting to learn more about the business behind the arts. In this book, the presidents and executive directors of top orchestras, operas, and theatres from around the country offer their professional wisdom on surviving and thriving in the arts world. Discussing the best strategies for increasing and maximizing the impact of fund raising, ticket sales, corporate contributions, and more, authors reveal the best ways to obtain the financial security necessary for carrying out the artistic mission of any organization. From the challenges of running non-profit organizations today to cultivating and securing audiences for tomorrow, these seasoned arts professionals articulate the finer points on the performing arts industry now and into the future. Topics range from the large national orchestra to the small independent theatre and traverse the art, history and culture of diverse regions and communities. With a wealth of insider knowledge gleaned from years of experience in the field, Inside the Minds: The Performing Arts Business provides readers with insightful and practical information on this rewarding field.