Discovery is the big challenge in today"s world of blogs, social networks, and infinite digital shelf space. Consumers are turning the tables on traditional media. They can"t be herded toward the Next Big Thing, but they"ll happily pay attention if they hear some buzz about something new and exciting. Essentially, anything goes in this new world of discovery that has taken on a rock "n" roll ethos that defies tradition and resists definition. Net, Blogs and Rock "n" Roll: Digital Discovery, How it Works and What It Means for Consumers, Creators and Culture dissects this new generation of discovery-oriented consumers and is for anyone who is interested in expanding audiences through the channels that cater to our always-connected culture. David Jennings explains how creators can support discoveries by maximizing the way buzz develops among fan communities, social networks, and popular blogs. He outlines the three major strands of digital discovery and explains just how the history, culture, and technology of media are influenced by personalization and portable electronic devices.