Between 1916 and 1963, Norman Rockwell created a sunny, gentle, almost carefree version of America on some three hundred covers of The Saturday Evening Post. Inside the magazine were many stories he illustrated and many advertisements he drew. The kindly one-town nation he celebrated was internalized by The Post ’s readers, who saw Rockwell’s pictures and reacted with the words That’s us! Immensely popular in his own time and beyond, collected by some of the most famous names in American popular culture, Rockwell (1894–1978) long ago attained the status of an icon. The Partygoers (Couple with Milkman), The Full Treatment, Rosie the Riveter, and Santa’s Helpers are among the twelve Post covers reproduced here.