This book offers a holistic introduction to the tools available and how to utilize them effectively. The authors address the topic in an understandable and logical sequence. I plan to suggest that my library purchase it. - R. Todd Vandenbark, Web Services Librarian at the Spencer S. Eccles Health Sciences Library at the University of Utah There are trillions of bytes of information within the web, all of it driven by behind-the-scenes data. Vast quantities of information make it hard to find what s really important. Here s a practical guide to the future of web-based technology, especially search. It provides the knowledge and skills necessary to implement semantic web technology. You ll learn how to start and track trends using social media, find hidden content online, and search for reusable online content, crucial skills for those looking to be better searchers. The authors explain how to explore data and statistics through WolframAlpha, create searchable metadata in Flickr, and give meaning to data and information on the web with Google s Rich Snippets. Let Robin Fay and Michael Sauers show you how to use tools that will awe your users with your new searching skills.