Most books just tell how to do layout. "The Layout Book" explains the hows, whys, and why nots of layout. A historical overview of layout, from the early scribes to today, is followed by a systematic look at key theoretical principles and practical applications. A selection of great layout designs and more than 300 illustrations in full color and black-and-white provides ideas and insight. Invaluable for design students, helpful to working designers looking for a better understanding of layout design, "The Layout Book" is unique and uniquely inspiring.