This book is a powerful reminder that there"s more than one solution to every creative problem. Readers will find 37 original projects followed by reinterpretations from top professionals. These re-mixes serve as a creative jolt for those inevitable times when designers need a little extra inspiration. Each section starts with an original design and detailed Q&A-style captions that explain the concept and process behind the design. The following re-designs - ranging from wild freeform creations to more subtle changes - are paired with insightful captions that give readers a rare (and sometimes humorous) glimpse into other professionals" creative thought processes. With page after page full of never-before-seen artwork, this book is the kind designers will pull down from the shelf again and again. It"s an essential idea-sparking tool.