Persuasion: to convince... to cause to do. From the French suadere, to urge. Great persuaders - people who can get into your brain and massage your cerebrum - wow. I mean what is more powerful than that? The Skinny On has studied great persuaders going back hundreds of years. And we have learned that persuasiveness is an acquired skill... that there are principles, techniques and strategies that you can develop to boost your persuasive powers. The Skinny on the Art of Persuasion is about developing the skills to move minds. In this graphic, one-hour read you"ll learn how to influence the thinking of others. You"ll learn skills to increase your persuasiveness and eventually, your success at whatever endeavor you pursue.