A Course in Behavioral Economics provides a thorough introduction to behavioral economics: the effort to improve the predictive and explanatory power of economic theories by providing it with psychologically plausible foundations. Written as a self-contained, one-semester text, it presents behavioral economics (specifically behavioral theories of decision) by comparing and contrasting them to mainstream (neoclassical) economics. It is an ideal resource for advanced undergraduate students of economics, philosophy, psychology, marketing, and political science. Key features: - The only book at this level on the market - Works from a very basic understanding of microeconomics fundamentals and doesn"t assume any prior knowledge of calculus or statistics - Innovative conceptual structure with each successive part introducing material in a progressively more challenging way with each section building on the previous one - Uses many illustrations, examples and exercises to illustrate the theory and advance the discussion