A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business – even in an economic downturn. Complete with a brand new business plan template to get you started this expert guide offers fresh advice on reading the competitive marketplace and assessing your business in the current economic climate. It walks you step-by-step through every aspect of planning achievable business goals and diversification strategies, identifying trends, exploring new technologies and advertising routes, and predicting your business’ commercial future. Whether you’re looking to start up a small business or streamline an existing one this book is all you need to boost your business know how and prepare a watertight plan. Business Plans For Dummies 2nd Edition contains new and updated information on:Determining Where You Want to GoStarting Your Business PlanCharting the Proper CourseSetting Off in the Right DirectionSizing Up Your MarketplaceChecking Out the Business EnvironmentTaking a Closer Look at CustomersDividing Customers into GroupsScoping Out Your CompetitionWeighing Your Company’s ProspectsEstablishing Your Starting PositionFocusing On What You Do BestFiguring Out FinancialsForecasting and Budgeting Looking to the FuturePreparing for ChangeThinking StrategicallyManaging More Than One ProductA Planner’s ToolkitMaking Your Business Plan WorkLearning from Others: A Sample Business PlanThe Part of TensTen Questions to Ask About Your PlanTop Ten Business-Planning Never-EversTen of the Best-Planned Organisations Around