A Force for Change / Dvizhushchaya sila peremen
EAN/UPC/ISBN Code
9781422179710, 9785991600675
Author
Джон Коттер
Producer
Юрайт
Weight
350 gr
Pages
192
Year of production
2009
Binding
84x108/32
Kotter (leadership, Harvard Business School) has written this guide to fomenting change in corporate environments, stating that resistance to new initiatives is often the result of a lack of urgency. The author gives managers and executives tips on how to increase the sense of urgency to achieve goals through four distinct tactics: bringing the outside in, behaving with urgency every day, finding opportunity in crises and dealing with skeptics. Fighting complacency and a false sense of urgency in a corporate environment is also discussed. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)