A refreshed and updated edition of the original and definitive book about corporate blogging. This is the how-to bible on corporate blogging recommended by best-selling author David Meerman Scott (The New Rules of Marketing and PR, 2nd edition). Writing in a style that Kirkus Reports called "smart, witty and accessible," Debbie Weil deconstructs the myth surrounding company blogs (they are boring and pointless) and shows you how to write a compelling blog that will, ultimately, increase sales. Despite the buzz surrounding Facebook and Twitter, a blog remains the hub of social media marketing. This updated edition explains step-by-step how to start a test blog and sell it to management, 13 ways you can use a blog as a marketing strategy, and everything non-geeks need to know about blogging tools and technology. - A new preface explains why corporate blogging is not a passing fad: in fact, it’s the home base of an effective social media strategy - A new section on Twitter explains how it complements, but doesn"t replace, a blog - A revised section clarifies the ROI of blogging - Updated lists of best-practice corporate, CEO and small business blogs - Updated bonus resources including the latest Social Media Policies and Guidelines The Corporate Blogging Book (Updated Edition With a New Preface) is your up-to-date, indispensable guide to creating a compelling company or organizational blog. One that will attract customers and search engines alike, as well as meet business goals.