Multichannel Marketing: Metrics and Methods for On and Offline Success
Price 19.29 - 36.60 USD
EAN/UPC/ISBN Code
9780470239599
Brand
John Wiley & Sons
Author
Akin Arikan
Producer
Wiley Publishing, Inc
Pages
314
Year of production
2008
Binding
185x230
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization"s bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.