"A brazenly funny . . . and hard-hitting book."--Publishers Weekly "He [Bob Garfield] is irreverent, funny and tough."--USA Today "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin." --Miami Herald And Now a Few Words from Me is Bob Garfield"s call to arms. Sparing no sacred cows, the respected Advertising Age columnist rails against the mind-set that has reduced much of today"s advertising to sophomoric silliness that doesn"t bother to sell the product or even further the client"s strategy. Wielding his pen like a flaming broadsword, Garfield writes: * "Consistency of ethical principles has never been the advertising industry"s strongest suit." * "Agencies themselves struggle with an inherent conflict of interest, because the kind of advertising that best serves the client doesn"t necessarily win awards." * "My goal here isn"t to leave you a bit infuriated. My goal is to enumerate transgressions so extravagant and insane that you actually bleed through the ears." And Now a Few Words from Me shines a blinding searchlight on what is wrong with today"s advertising. Fast, funny, and vintage Garfield, it names names, deflates balloons, and provides a few simple-to-follow rules to get advertising back on track.