French for Marketing: Using French in Media and Communications (French Edition)
Price 44.00 - 47.36 USD
EAN/UPC/ISBN Code
9780521585354
Producer
Cambridge University Press
Pages
350
Year of production
1997
Binding
170x245
Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a two-year course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques.