Almost any business can benefit from an effective Internet presence. This updated how-to-guide is tailored to the specific needs and concerns if lawyers. Editors Siskind, a practicing attorney, McMurray, a marketing consultant specializing in law firms, and Klau, a technology professional, offer a comprehensive manual with chapters detailing how to develop an Internet marketing plan, Web site design and content, e-mail marketing and podcasts, and ethical considerations. The book also provides background on search engine optimization, navigational tools, graphic design issues, interactive tools, and other elements that can improve the effectiveness, ease of use, and appeal of a marketing Web site. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)