Written by one of the country"s leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book"s publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits. • Author has spearheaded the publicity for more than 15 New York Times best-selling books • "This book is a lifeline for publishing professionals and writers alike."--Kent Carrol, Carrol & Graf • This replaces 1-58115-046-6