Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Price 9.69 - 28.50 USD
EAN/UPC/ISBN Code
21898626301, 9780028626307
Brand
Prentice Hall
Author
Gary Blake, Robert W. Bly
Producer
Longman
Pages
192
Year of production
1998
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.