Scenario Planning Handbook: Developing Strategies in Uncertain Times
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This book guides scenario-planning users in projects by providing a step-by-step description of how to utilize scenarios more effectively as well as what implementation issues may arise. It outlines strategy-development, planning, and decision-making systems; teams involved in the process; needed changes; constructing scenarios and using them in the development of strategy; decision recommendations; and the methodology behind the process. Included is a case study of scenario use by Nokia. The book is meant for CEOs, business-unit and functional leaders, corporate development staff, and those involved in long-term strategy development. Ralston and Wilson specialize in scenario-planning approaches and techniques and have consulted on projects involving strategic management, strategic vision, and scenario planning. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)