This is the essential guide for anyone who needs to know how to organize a special event-a festival, a celebration party, a media launch or an annual fete. The text contains: · A clear, step-by-step guide including planning, budgeting, marketing and organization; · A wide range of informative case studies from around Europe, including suggeste websites and sources of reference material to consult; · A set of useful planning forms to assist hose new to events organization; · A helpful glossary together with a useful directory of organizations which can give further advice. The authorsÂ" combination of industry experience, expertise and a lvively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.