The Three Secrets of Green Business: Unlocking Competitive Advantage in a Low Carbon Economy
Price 26.95 - 43.05 USD
Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. But there is another way of looking at the green agenda - as an opportunity rather than a threat. Written by renowned green business expert Gareth Kane, this practical "how-to" guide contains everything you need to know about making your business green and increasing profits. Key features include: " The Three Secrets of Green Business Success. " Preparing To Go Green - change management, indicators, communication and marketing. " Small Steps - the easy actions that will cut waste of materials, water and energy and save you money. " Huge Leaps - the really big changes that will make your business truly green by changing your processes, products and business models. " Hundreds of handy hints and tips. " Checklists and a brainstorming tool Packed with examples, this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.