If you are in business to sell consumer goods -- or you want to be -- you should be on Amazon.com. More than 90 million customers shop at Amazon. As its global business booms, Amazon is inviting all sorts of independent sellers -- large and small businesses, individuals, and mom-and-pop shops -- to sell their merchandise right on Amazon. Whether you"re just starting or already in business, you can boost your sales and profits by showing your wares on Amazon, the world"s biggest store. Everything you need to start converting your items into cash is in this book by Steve Weber, one of the most successful and highly rated sellers in Amazon history: How to set up shop on Amazon and generate worldwide sales volume with no up-front cost, risk or advertising.Run your Amazon store from home, a warehouse or a walk-in store-or outsource everything to Amazon"s fulfillment center.Find bargain inventory; target niche markets for big profits.Get tax deductions and write-offs for business use of your home.Use Amazon as a stand-alone business or a lead generator for an existing busines.Pay lower sales commissions on Amazon.Sell your inventions, crafts or intellectual property on Amazon.Guard against scammers and rip-off artists.Automate your business with easy-to-use toolsFROM THE TABLE OF CONTENTS: GET STARTED ON AMAZON SEE THE FOUR DEGREES OF AMAZON LIST AN ITEM ON MARKETPLACE DESCRIBE YOUR ITEM"S CONDITION RATE YOUR ITEMS" CONDITION SET YOUR PRICE SET SHIPPING LOCATIONS, OTHER OPTIONS SET QUANTITY AND SKU TAKE AMAZON PAYMENTS PAY FEES AND COMMISSIONS IDENTIFY YOUR PRODUCTS MANAGE INVENTORY SEARCH AND SORT YOUR LISTINGS REPRICE YOUR LISTINGS Q&A: HOW OFTEN SHOULD I REPRICE? EDIT YOUR LISTINGS RELIST YOUR ITEMS MANAGE INVENTORY THE SMART WAY RECONCILE YOUR INVENTORY UPLOAD INVENTORY FILES TO AMAZON USE SKUS SECURE YOUR AMAZON ACCOUNT BEST PRACTICES VIEW AND SEARCH YOUR ORDERS CREATE A PRODUCT DETAIL PAGE AMAZON VELOCITY LIMITS BEST PRACTICES CONTACT AMAZON.COM GET HELP FROM OTHER SELLERS STAY ON THE LAW"S RIGHT SIDE YOUR BUSINESS"S LEGAL STRUCTURE LOCAL ORDINANCES STAY ON AMAZON"S GOOD SIDE PROHIBITED ITEMS LISTING RULES PRODUCT DETAIL PAGE OFFENSES CONTENT PROHIBITED ON DETAIL PAGES SOFTWARE SALES AMAZON PARTICIPATION AGREEMENT CONDITION GUIDELINES KICK IT UP A NOTCH AUTOMATION GET EFFICIENT WITH FULFILLMENT SOFTWARE DO-IT-YOURSELF BULK LISTING WORKING WITH SPREADSHEETS REFINE YOUR TEMPLATE A WORD ABOUT SKUS A WORD ABOUT ISBNS SOURCE USED ITEMS FOR RESALE LIVE AUCTIONS GET MERCHANDISE ON CONSIGNMENT EXPLORE SELLER CENTRAL USE SELLER CENTRAL CUSTOMER COMMUNICATION GUIDELINES INDIRECT COMMUNICATION SELLER DESKTOP UPLOAD PRODUCTS TO AMAZON AMAZON PRODUCT INFORMATION HANDLE YOUR FULFILLMENT OTHER SHIPPING RESOURCES CHOOSE A SHIPPING COMPANY SHIPPING MATERIALS SHIPPING TIMEFRAMES BEST PRACTICES Q&A: IS DELIVERY CONFIRMATION WORTH IT? OUTSOURCE YOUR FULFILLMENT GET A LEG UP ON COMPETITION TYPICAL COSTS OF FULFILLMENT BY AMAZON USE FBA "BASIC FULFILLMENT" COMPETING WITH FBA DRAWBACKS OF FULFILLMENT BY AMAZON LOST OR DAMAGED FBA ITEMS FULFILLMENT BY AMAZON FACTS BEST PRACTICES SMART FBA SHIPPING AMAZON EASYSELL USE AMAZON AS A DROP-SHIPPER IMPORTS AND EXPORTS EXPORT ITEMS PREPARE ITEMS FOR SHIPMENT COMPETE WITH FEEDBACK FEEDBACK GROUND RULES KEEP A HIGH FEEDBACK AVERAGE SELLER PERFORMANCE TARGETS FEEDBACK REMOVAL RESPOND TO NEGATIVE FEEDBACK Q&A: SHOULD I REFUND MY IRATE CUSTOMER? SEE YOUR FEEDBACK SUMMARY RETURNS AND RESTOCKING FEES Q&A: DO CANCELED ORDERS HURT SELLERS? CHARGEBACKS AND A-TO-Z CLAIMS Q&A: SHOULD I ASK BUYERS FOR FEEDBACK? EXPLORE THE SOCIAL JUNGLE GET CRAZY WITH LISTS SO YOU"D LIKE TO . . . GUIDES WRITE PRODUCT REVIEWS GET CREDIBLE WITH PEERS AMAZON TAGS TAG-BASED MARKETING MAKE FRIENDS AT THE RIVER ADVANCED AMAZON TOOLS BUY X, GET Y PAY-PER-CLICK ADVERTISING GOOGLE ADWORDS CLICKRIVER/AMAZON PRODUCT ADS AMAZON PRODUCT ADS YOUR OWN WEB SITE WEBSTORE FEATURES MANAGE YOUR WEBSTORE OTHER E-COMMERCE HOSTS AMAZON ASTORES AMAZON ADVANTAGE ADVANTAGE VS. FULFILLMENT BY AMAZON MANAGE THE DETAILS ADVANTAGE PROFESSIONAL