Developing the Public Relations Campaign: A Team-Based Approach (2nd Edition)
Price 69.41 - 148.99 USD
EAN/UPC/ISBN Code
9780205569908
Author
Randy Bobbitt, Ruth Sullivan
Pages
288
Year of production
2008
Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process–the PIE chart–that accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.