Fast track route to understanding the organizational, economic and managerial pressures and constraints in managing global activitiesCovers the key areas of strategic, marketing and financial priorities and demands and the need for corporate social, cultural and operational awareness and responsibilityExamples and lessons from some of the world"s most successful businesses, including ABB, Nissan and Mattel Inc, and ideas from the world"s smartest thinkers, including Gary Hamel, Peter Drucker, Naomi Klein, Sumantra Ghoshal and Chris BartlettIncludes a glossary of key concepts and a comprehensive resources guide