This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision-making. * It covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management. * This updated edition features new and current cases which have been added on such companies as Continental Air, Harley Davidson, IBM, Sunbeam, Planet Hollywood, and Toys "R" Us. * Contains an all new section on "Entrepreneurial Adventures."