The Third Edition incorporates many new case studies. Presented here are some of the most notable management mistakes in history, with insightful discussions of why they failed. Most of the examples are new to this edition, including cases on the Savings and Loan industry, Robert Campeau"s eroding retail empire and Yugo, the eastern European manufacturer, but some classic cases have been retained. A variety of industries are represented, and management failures are now compared with successes within each industry. Packed with hard-won knowledge.