Whether you run a single-person home office, a small firm, or even a local nonprofit, to succeed in today’s changing, hyper-competitive marketplace, you need to know everything you can about finding, winning and keeping customers—marketing in other words. The competitive lifeline of any business, large or small, marketing isn’t just about placing an ad in the local penny saver—it’s about establishing an ongoing dialogue between you and your customers that influences nearly every phase of your operation, from product development, pricing, packaging and distribution, to advertising, public relations, sales, and customer service.Small Business Marketing For Dummies is your road map to successful marketing. Packed with savvy tips and easy-to-implement action steps, this street smart guide arms you with the ammunition you need to survive and thrive in the war for profits and market share. You get proven strategies that help you:Expand your customer baseEarn your customers’ undying loyaltyGet more repeat business and customer referralsGet the word out with low-cost, high-impact campaignsGenerate publicity and word-of-mouthStay one-step ahead of the competitionFind out why don’t have to have to have a million-dollar marketing budget to wage a solid-gold marketing campaign. Experts Barbara Findlay Schenck and Linda English walk you step-by-step through the entire marketing process, offering sage advice and guidance on:Developing a winning marketing strategyDefining your target market and customer profileCreating a killer marketing planEstablishing your position and brandCreating effective low-cost advertising campaignsWriting high-impact press releases and television and radio adsMarketing on the Internet—includes proven tips for how to build a website and generate online trafficBuilding customer loyalty with superior customer serviceThere are currently five million small businesses with fewer than 20 employees in America, and that number is expected to rise steadily over the next decade. Small Business Marketing For Dummies supplies you with the marketing know-how you need to stay out ahead of the pack.