The ultimate guide to restaurant success-fully updated and revisedYes, hard work and a dream are indispensable, but success in the restaurant business requires an arsenal of skills and a vast body of knowledge and access to information. The Restaurant: From Concept to Operation, Fourth Edition provides it all. This easy-to-read guide shows aspiring restaurateurs how to conceive, open, and run any type of restaurant, from fast-food franchise to upscale dining room. This book will equip aspiring restaurant owners to master a broad variety of start-up issues and gain the solid footing they"ll need to ensure the restaurant"s ongoing success.You will discover how to choose a suitable concept, find a market gap to fill, develop business and marketing plans, and secure financial backing. Also, you"ll learn how to select the perfect location, obtain the necessary permits, create a tantalizing menu, design the interior, and hire and train employees. You"ll also acquire the all-important skill of turning first-time customers into regular patrons.Special features of this new edition include:Increased focus on the independent restaurant Greater emphasis on restaurant business plans, including new exercisesUp-to-date restaurant profiles, including franchises and independentsA new chapter on restaurant operations and control A new chapter on the latest restaurant technology As part of the National Restaurant Association"s Education Foundation"s® Pro Mgmt. Certificate Program, this field-proven guide gives students, chefs, and entrepreneurs all of the skills and information they need to master every challenge and succeed in this highly competitive and rewarding industry.